Tag: minority

She Means Business

Everyone has perfected their ‘elevator pitch’. You know, that 30 second, roll-off-your-tongue verbal industrial that solutions the question, “So, what do you do?” However, if you have a look at your business from the surface in, out of your buyer’s perspective, you may be surprised at how you are perceived.

For instance, I even have always answered the question by saying that I’m a small business marketing consultant. Good or unhealthy, the word consultant is a unstable one, however is does conjure up an image in the individual’s thoughts that they can simply relate to. Even in my own head I’ve pegged myself as being within the consulting and/or coaching business. I actually have labored with homeowners in forty eight completely completely different industries over the last 23 years.

Once you understand it, you’ll be able to create an immediate shift in the best way you market …

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